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Publishing articles on LinkedIn: pros and cons

Post an article on LinkedIn



Post articles on LinkedIn  : advantages and disadvantages

Generating new prospects, increasing your traffic, developing your personal brand and your network, can be a more or less difficult task for some professionals.

If you are registered on LinkedIn, you are already leaving with an advantage. Indeed, LinkedIn is currently the benchmark platform for doing B2B and developing your business network.

The many features of LinkedIn help you develop your self-marketing and gain notoriety and visibility.

In this article, we’ll take a look at content marketing, and more specifically, posting an article on LinkedIn.

Content marketing serves your professional interests while bringing added value to your audience, it helps to do ”  of a stone  two shots  If you want to take your career to the top and get good SEO.

Like on Facebook, it is now possible to use LinkedIn as a microblogging platform. Like a blog, you have the option to write and post as many articles as you want.

Nevertheless, there are a few questions to ask yourself beforehand.  : do you have a website or a blog  ? And what is your goal for posting articles on LinkedIn?  ?

Either way, content marketing remains a viable and sustainable strategy to strengthen your SEO and establish your authority in your area of expertise.

There are different parameters to consider when you want to get started with content marketing on LinkedIn.  Whether or not you have a blog can dramatically change the way you strategize.

What are the advantages  to post on LinkedIn?

There are some great benefits to posting content on LinkedIn.

1 er case  : you don’t have a blog

If you don’t have a blog, LinkedIn is a great way to micro-blog. By publishing quality articles with high added value for professionals in your industry, you will strengthen your credibility and your digital identity, moreover, if you do not have other blogging platforms to publish your content. . What makes good content is the value it can bring to consumers. There are different ways to increase your visibility and position yourself as an expert in your field.  :

  • Write articles on the latest news and innovations in your field  ;
  • Answer the questions usually asked in your field  ;
  • Give your opinion on a subject in your theme  ;
  • Write articles about the services or products you offer.

If you are content marketing, all of your articles should have a commercial end  : make yourself known, sell your services or products, develop your personal brand, position yourself as an expert, generate new prospects, increase your traffic, establish your authority and your credibility. 

Posting on LinkedIn can really help boost your online reputation if you don’t have a blog to explain who you are and what you do.

2nd case  : Do you have a blog

Some professionals blog and are therefore reluctant to write or duplicate articles on LinkedIn for fear that it will hinder their blog’s SEO rank.

How not to hinder your blog’s SEO  ?

You just need either  : to duplicate 1/3 to see two thirds of the article and to make a reference towards your blog to know the rest. In addition to bringing traffic to your blog, you do not risk harming your SEO or writing unreleased articles on LinkedIn.

We can group all the benefits of posting on LinkedIn as follows  :

  • Generate new leads
  • Improve your SEO
  • Improve your online reputation and increase your influence
  • Boost your visibility
  • Foster engagement and interest
  • Develop your personal brand
  • Position yourself as an expert
  • Build an audience or a community

Plus, LinkedIn helps you build member engagement and interest. At the end of each post, LinkedIn suggests older posts to readers. With this feature, it’s likely that LinkedIn members will read more of your production. LinkedIn makes your most recent article visible directly on your LinkedIn profile. Therefore, the chances of a visitor reading your content are multiplied.

What are the disadvantages  ?

Content marketing takes time. Publishing content is not taken lightly, it requires you to spend time from conception to publication.

If you have a blog and want to post on LinkedIn, it will take time, sometimes money. The key is in time management and balancing the different platforms you use.

Since LinkedIn is primarily a B2B platform, posting on LinkedIn in the spirit of selling will not work. On the other hand, if you are looking to develop new partnerships or are looking for new collaborators, LinkedIn is the ideal platform.

In conclusion 

LinkedIn is the ideal social network for B2B professionals who want to manage their e-reputation, increase their traffic and their influence. LinkedIn can be an essential tool for building your brand, especially if you don’t have a blog or website. However, investing requires patience and time. You will need to find a balance to manage your web presence.


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Yannick Bouissière Expert LinkedIn

Qui est Yannick BOUISSIERE ?

Considéré comme l’expert LinkedIn™ n°1 en francophonie, j’ai aidé plus de 10 000 personnes à améliorer leur visibilité sur LinkedIn™ et à générer de réelles opportunités professionnelles.

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