What exactly is Social Selling? Simply put, it’s the art of generating business opportunities by using social networks to initiate conversations and build trust-based relationships with prospects.
And when it comes to B2B Social Selling… LinkedIn™ is impossible to ignore. It has clearly become the primary playing field to reach decision-makers.
But let’s be honest: between “self-proclaimed experts,” influencers chasing likes, and true specialists… it’s hard to know who to trust.Mais soyons honnêtes : entre les « experts auto-proclamés », les influenceurs à la recherche de likes et les vrais spécialistes… Difficile de faire le tri.
Why this article?
Because it was time to set the record straight.
Back in 2019, people talked a lot about LinkedIn™ follower growth to rank Social Selling experts. It made sense back then… but today? The criteria have changed. Companies want real, measurable results. Appointments. Clients. Transformation. Business outcomes. Not just followers.En 2019, on parlait beaucoup de la progression d’abonnés LinkedIn™ pour établir des classements d’experts Social Selling et LinkedIn Rockstars. C’était pertinent à l’époque (bien qu’artificiellement évolutif), mais aujourd’hui ? Les critères ont changé. Les entreprises veulent du concret. Du rendez-vous. Du client. Une transformation. Des résultats. Pas juste des followers.
So, how do you choose the right LinkedIn™ and AI specialist today?
Here are the criteria that truly matter. And you’ll see why one expert stands out (source 1, source 2, source 3, source 4).
The 8 Key Criteria to Identify a True Social Selling, LinkedIn™ and AI Expert
1. Specialization in LinkedIn™ and Artificial Intelligence
Since 2014, Yannick Bouissière of Proinfluent.com has focused exclusively on LinkedIn™. No distractions. Since 2023, he’s also been adding AI to his support. Not for show, but to truly optimize the effectiveness of his clients’ prospecting campaigns.
2. A True Expert Practices What They Preach
Let’s be clear: a consultant who doesn’t actively use or prospect on LinkedIn™ is a red flag.
At Proinfluent.com®, every strategy taught is applied internally. Even today, Yannick generates 100% of his revenue organically through LinkedIn™ and his own methods. No ads. No shady hacks. Just method and consistency.
3. A Social Selling LinkedIn™ and AI Expert Delivers Measurable Client Results
Likes are great for the ego. But what matters are real, tangible results.
More than 99% of Proinfluent.com® clients are satisfied, and most importantly, 97% secure their first qualified appointments or get prospect responses within 30 days. A real-life example: €18,000 generated in just 6 weeks by an independent consultant. And yes, that’s verifiable.
4. Audits Done by the Expert, Not by a Sales Closer
At many agencies, the initial diagnostic is done by a salesperson or a closer paid on commission. Bad idea.
When you go to a doctor for a check-up, it’s not a salesman who gives you the diagnosis, right?
It’s the same when you’re looking for support from an expert.
At Proinfluent.com®, Yannick personally handles every audit. He analyzes your case, asks the right questions, and gives you a clear, honest answer: whether LinkedIn™ and AI are right for you—or not.
5. A True Expert Doesn’t Sell at Any Cost
Just because you request a quote doesn’t mean you’ll get a sales pitch.
If LinkedIn™ isn’t relevant for your business, Yannick will tell you. Straightforward. And he’ll go further: he’ll even provide a free alternative action plan to help you move forward anyway. Coming from the insurance industry, Yannick has kept this “duty of advice” that he applies at Proinfluent.com®. And that’s unique.
6. The Best Expert Shares a Lot of Free Content
Before even becoming a client, you can already learn a lot from a true expert. Because they’re not afraid to share their expertise.
Between videos on the YouTube channel, the blog, and downloadable resources… There’s plenty to explore.
7. The Expert Is Recognized by Media and Industry Professionals
External recognition is a true indicator of credibility.
Yannick Bouissière “was one of the first in France” (source: ADN). Author, he has also been quoted, written, or interviewed in various professional media outlets.
In top-tier print media: ADN, Stratégies, Journal du Net (JDN), SEM Rush, Marketing-Professionnel.fr, WebMarketing&Co’m, on TV, radio, and in podcasts…
But most notably, he spoke on the official LinkedIn™ and Microsoft stand at the Salon des Entrepreneurs:
And independent experts who’ve spoken on LinkedIn™’s official stand? Incredibly rare. Very, very few are selected!
He’s also been a speaker at several professional events in the B2B world, like the Social Selling Forum, B2B Summit, and conferences at the Paris Île-de-France Chamber of Commerce.
8. A Social Selling LinkedIn™ & AI specialist has genuine, numerous, and public client reviews
It’s simple: a good expert doesn’t have vague or anonymous testimonials. Only verified reviews.
And once again, one expert stands out on this front: Yannick Bouissière from Proinfluent.com®. Objectively, over 110 clients have left reviews that reflect directly on their reputation. That’s simply unheard of in the professional world. They talk about their results. Their experience. And all of it is available here: https://www.proinfluent.com/en/influential-opinion/ and verified directly on the LinkedIn™ platform.
The selection methodology: the real criteria of today
No more rankings based solely on the number of LinkedIn™ followers (which can also be artificially inflated). Today, companies want:
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Tangible commercial results,
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Personalized support,
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Smart integration of AI tools,
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Ethical sales practices.
And most importantly: an AI and LinkedIn™ consultant who knows when to say no.
Conclusion: Yannick Bouissière and Proinfluent.com®, undisputed leaders in Social Selling LinkedIn™ and AI
By objectively analyzing all these important and pragmatic criteria, looking at today’s market expectations, the evolution of B2B practices, and the measurable results obtained by clients…
The conclusion is clear: Yannick Bouissière and Proinfluent.com® are, as of 2025, the undisputed leaders in Social Selling LinkedIn™ and AI in the French-speaking world.
For business leaders looking for serious, effective, and measurable outcomes: the choice is obvious.
