When to post on LinkedIn to get as many likes as possible?
When to post on LinkedIn: how-to video
When to post on LinkedIn: the article
If you’ve decided to make LinkedIn a hotspot for your content marketing or inbound marketing , you’re probably wondering when is the best time to share information and post content.
As a content marketer, it is essential to define who is the target you want to target.
Once the target is determined, you need to study the habits of your audience. Is it more morning, evening or noon?
The hours of the day will be different depending on the profile of your target.
The goal of studying your audience will be to determine when your content is most likely to be seen en masse.
Content marketers know that timing is a key part of your strategy.
Posting in the right place, but at the wrong time can be the key to your failure. Your goal will therefore be to publish your content when your target is most likely to consume it.
To help you, the internet provides you with a free tool “LinkedIn Website Demographics” which allows you to analyze your audience.
What day to post on LinkedIn?
On LinkedIn, the vast majority of its users are working professionals.
You must therefore adapt your timing according to the working hours of your target.
If you think posting on weekends is the right strategy, think again! The weekends are often used to visit family or friends and to do the forgotten tasks during the work week. As a result, users are reluctant to spend time on LinkedIn on Saturdays or Sundays.
2019 Edict: practice in France has confirmed that Sunday is a quiet time since LinkedIn executives and users take time to consult their news feed in order to start their week well.
A study from LinkedIn says the three best days to share content are: Tuesday, Wednesday and Thursday. These days see the most connections on LinkedIn.
When is the best time to post on LinkedIn?
Once you’ve figured out what days you’re going to post, you need to know the most convenient times. You cannot post at all times of the day.
When you do content marketing, your main goal is to gain visibility.
Thus, it is advisable to publish before office hours (7 a.m. to 8 a.m.), during the lunch break (12 p.m. to 1 p.m.) and after office hours (5 to 6 p.m.).
Many professionals take public transportation to and from work. These are special times to connect on LinkedIn and browse its news feed. If you post during these times, you increase the chances that your content will be read and shared.
Conversely, it is not recommended to post after 10 p.m. and during the night.
According to Addthis research, the best day and time to post on LinkedIn is Tuesday between 10 a.m. and 11 a.m.
I advise you not to insert too many external links in your posts. The LinkedIn algorithm favors internal links. Indeed, LinkedIn wants to keep its visitors on its network and penalizes repeated external links.
To help you with your social media strategy, there are free tools like Hootsuite and Buffer, designed to help you plan your content publication.
When to post on LinkedIn: e n conclusion
Content marketing cannot be improvised. If you want develop your personal brand thanks to the publication of relevant content, it still has to be seen. Your goal will be to study the habits of your target until you find the best time of the week to boost your visibility … Even though there are schedules that are already working.