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LinkedIn 2021 key figures (2020)

LinkedIn: 2019 figures for the B2B social network

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LinkedIn key figures 2021

LinkedIn is a professional social network created in 2003 , designed to help professionals and entrepreneurs to expand their professional network , To find new opportunities or to develop their brand image .

Even today, LinkedIn remains and consolidates its position as the world’s leading professional network to expand your business.

Let’s prove it by key figures …

How many users are on LinkedIn?

LinkedIn in the world is:

  • 774 million members registered in 2021 [1]
  • 303 million monthly active users in 2019 [2]
  • The 13 th place in the top 20 of the best platforms in 2019 [3]
  • A new member every 7 seconds! [4]
  • 24 languages available and a presence in more than 200 countries and territories [5]

LinkedIn in France is:

  • 22 million members registered in France in 2021 [1] (nearly 64% of the working population!) [6]
  • 10 million monthly active users in France in 2019 [7]
  • 13.5 million unique visits per month and 2.2 million per DAY in 2019 [8]

Who is on LinkedIn? Who uses LinkedIn?

LinkedIn brings together a great diversity of different profiles.

Overall of users around the world, LinkedIn is:

  • 55% men [9]
  • 44% women [10]
  • An average age of 44 [11]
  • 46 million students and young graduates [12]
  • Over 30 million registered businesses [13]
  • With 17 minutes spent on average per month on the network [14]
  • Over 70% of members are located outside the USA [15]

Some figures on LinkedIn in 2018

To have more figures on the social network LinkedIn, we can explore some figures for the year 2018.

In 2018, LinkedIn is:

  • 4% of global social sharing [16]
  • 40% of users who consult LinkedIn daily [17]
  • 57% of traffic originating from a mobile [18]
  • Over a million members who posted content on LinkedIn[19]
  • 130,000 publications per week [20]
  • 94% of B2B professionals who use LinkedIn to distribute contents [21]
  • 57% of companies that have a LinkedIn page [22]
  • 50% of B2B buyers who use LinkedIn to make decisions purchase [23]
  • An average of 930 connections for business leaders [24]
  • 41% of millionaires [25]
  • The social network that drives the most traffic to blogs and BtoB sites [26]

Regarding the visibility of your LinkedIn profile and your contents , the figures provide vital information:

  • There is 50% more engagement for posts that end with a question [27]
  • Adding skills to your profile increases your profile views by 1.70% [28]
  • Businesses that post 20 times per month, on average, reach 60% of their subscribers with one or more updates [29]
  • A LinkedIn post from a member with the LinkedIn Influencer label receives an average of 130,000 views [30]

You must therefore be active, regular and generate interactions with your audience while avoiding being blocked by the LinkedIn algorithm in order to increase your popularity and visibility on LinkedIn.

To read also:

Conclusion: LinkedIn THE BtoB social network to invest in

You will have it understood, LinkedIn is a giant network that tends to grow more and more every year.

Therefore, you understand why LinkedIn is a key player in the success of your business and a must in the development of your identity and digital visibility.

Optimize your LinkedIn profile which is the basis of your success on this network. Download my LinkedIn checklist free here.

Do you want to perform thanks to this great tool? Talk to one of our experts who will audit your situation for free or request a LinkedIn training .


Sources:

  • [1] https://news.linkedin.com/about-us#Statistics dated 22.10.2021
  • [2] https://www.blogdumoderateur.com/50-chiffres-medias-social-2019/
  • [3] https://www.blogdumoderateur.com/50-chiffres-medias-social-2019/
  • [4] https://news.linkedin.com/about-us#Statistics dated 21.10.2020
  • [5] https://news.linkedin.com/about-us#Statistics  dated 22.10.2021
  • [6] Source LinkedIn as of May 8, 2020.
  • [7] https://www.blogdumoderateur.com/50-chiffres-medias-social-2019
  • [8] https://www.blogdumoderateur.com/50-chiffres-medias-social-2019/
  • [9] https://early-com.com/2019/01/24/linkedin-les-chiffres-cles-2019
  • [10] https://early-com.com/2019/01/24/linkedin-les-chiffres-cles-2019
  • [11] https://early-com.com/2019/01/24/linkedin-les-chiffres-cles-2019
  • [12] https://early-com.com/2019/01/24/linkedin-les-chiffres-cles-2019
  • [13] https://early-com.com/2019/01/24/linkedin-les-chiffres-cles-2019
  • [14] https://early-com.com/2019/01/24/linkedin-les-chiffres-cles-2019
  • [15] https://early-com.com/2019/01/24/linkedin-les-chiffres-cles-2019
  • [16] https://valerialandivar.ca/linkedin-les-chiffres-cles-de-2018/
  • [17] https://valerialandivar.ca/linkedin-les-chiffres-cles-de-2018/
  • [18] https://valerialandivar.ca/linkedin-les-chiffres-cles-de-2018/
  • [19]https://valerialandivar.ca/linkedin-les-chiffres-cles-de-2018/
  • [20] https://valerialandivar.ca/linkedin-les-chiffres-cles-de-2018/
  • [21] https://valerialandivar.ca/linkedin-les-chiffres-cles-de-2018/
  • [22] https://valerialandivar.ca/linkedin-les-chiffres-cles-de-2018/
  • [23] https://valerialandivar.ca/linkedin-les-chiffres-cles-de-2018/
  • [24] https://valerialandivar.ca/linkedin-les-chiffres-cles-de-2018/
  • [25] https://valerialandivar.ca/linkedin-les-chiffres-cles-de-2018/
  • [26] https://valerialandivar.ca/linkedin-les-chiffres-cles-de-2018/
  • [27] https://valerialandivar.ca/linkedin-les-chiffres-cles-de-2018/
  • [28] https://valerialandivar.ca/linkedin-les-chiffres-cles-de-2018/
  • [29] https://valerialandivar.ca/linkedin-les-chiffres-cles-de-2018/
  • [30] https://valerialandivar.ca/linkedin-les-chiffres-cles-de-2018/

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Yannick Bouissière Expert LinkedIn

Qui est Yannick BOUISSIERE ?

Considéré comme l’expert LinkedIn™ n°1 en francophonie, j’ai aidé plus de 10 000 personnes à améliorer leur visibilité sur LinkedIn™ et à générer de réelles opportunités professionnelles.

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