How to post an article on LinkedIn (LinkedIn Pulse) • TutorialPublier un article sur #LinkedIn ? #Tutoriel Click To Tweet
LinkedIn continues to evolve and seek to make the user experience as pleasant as possible. We must recognize one thing, LinkedIn is very easy to use. Therefore, publishing an article is not very complicated. Here’s how to post an article simply on LinkedIn.
Publish an article on LinkedIn: video tutorial
How do I post an article on LinkedIn?
1. Connect on LinkedIn and go to the home page
2. Click on the “write an article” tab at the top of the home page
3. You arrive on the editorial page
Once you are on the writing page, you can start by writing the title of your article. Then you have plenty of room to develop your topic under the title.
Like a blog, LinkedIn allows you to insert external links, quotes, images and videos. To do this, simply click on the “+” tab next to your cursor.
To illustrate your article, you can insert a cover image . This helps to make your article more lively and more attractive. Good content isn’t just textual, it’s visual too . Multimedia content is generally more impactful, and therefore, more shared!
Once your article has been written, all you have to do is confirm by clicking on the “publish” tab at the top right.
How do I share an article on LinkedIn?
For share an article nothing’s easier. Just click on the share icon at the bottom of the post next to your name, or the author’s name if you want to share someone else’s post. You can share it on LinkedIn but also on Facebook or Twitter or Pinterest . This allows you to boost your online presence and develop your visibility.
LinkedIn allows you to turn off comments on your articles. However, this is really not advisable if you want to grow your business and generate new leads .
Regularly posting articles can create engagement. What’s more, if you let your audience intervene. Comments allow you to be closer to your target. Do not miss this opportunity !
Embedding an external link that redirects to your blog can help you get some traffic from LinkedIn. In addition to boosting your visibility on the network , you help promote your blog.
In order not to hinder your blog’s SEO and duplicate content, you must either:
- Write unique articles on LinkedIn;
- Partially duplicate a blog post and invite the reader to take it further by going to your blog.
Publishing an article on LinkedIn: in conclusion
Marc Mathieu, Samsung Marketing Director, once said: “ before, marketing was about fabricating a myth and telling it; today, it consists of telling a truth and sharing it “.
You now understand the importance of placing your target prospects at the heart of your business. You must study their concerns and meet their expectations by developing relevant and interesting content for your prospects . LinkedIn makes it quick and easy to write and share an article.