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Business card format: choosing the best format for a business card


What business card format Choose ? What size to adopt? How do you know what would be best suited to your company’s image? These questions, you certainly ask yourself when creating your communication media. To answer this, we have put together several tips to help you design impactful and professional business cards.

Business card size

Today, many unusual formats exist: round, large format, folding, double card, etc. Corn the typical dimensions of a business card are 55 x 85 mm (or 54 mm x 85 mm). This rectangular format is used in almost 90% of cases. This business card size is also the most practical since it corresponds to a credit card size. It is therefore easily stored in a wallet or card holder. Square format (usually 65 x 65mm) is also possible, but may restrict you in terms of graphic layout and content.

Horizontal or vertical format?

The landscape format remains the most common. This is why by opting for a vertical orientation, you ensure yourself a first touch of originality. The content must however remain understandable and consistent! The legibility of your names, your contact details of your message is the main objective to create an effective business card. Find examples of business cards on Pinterest .

The finishing of your business cards

For the choice of paper, there are different grammages which correspond to the thickness of the paper. The most classic is the 350 g. For a thicker card, print your business cards on 400 g or 450 g paper.

Most printers offer several finishes applied to the paper or to the elements of your business card. There are no shortage of options for a more impactful rendering: matt or glossy support, selective varnish or relief, hot foil stamping, embossing, etc. A selective varnish brings more impact to the colors of your texts and your logo which allows you to differentiate you from classic business cards.

The business card allows you to offer professional communication support to your contacts, partners , to your new acquaintances, after your Elevator pitch

Opting for an atypical card format is daring, I recommend reserving it for specific sectors of activity (for example graphic design or art companies). I advise you to choose a classic format to which you add finishes adapted to your image.

Typographical business cards

Letterpress printing consists of generating reliefs on texts or patterns using a press. This process creates a small hollow noticeable to the eye and sensitive to the touch. This design aspect gives an exceptional effect to business cards: a great way to enhance the identity of your company.

Looking for inspiration for design? Find 11 creative card designs to inspire you in our dedicated article .

Which professional to choose for printing your business cards?

After having validated the graphic elements of your business card, all you have to do is select the printer you are ordering from. Between promotional offers, quality, and user satisfaction, we’ve put together the benefits of the two best online business card sites for you.

Moo, simplicity and efficiency

We had already introduced you MOO in one of our previous articles. A newcomer to the market who is slowly coming out of the game and is now inviting himself to the table of adults by offering a Premium user experience. Ideal for creating your business cards very easily thanks to intuitive ergonomics.

Moo: business card

MOO in a few points:

  • Excellent customization tool;
  • A simple and intuitive interface;
  • Original and design models;
  • A wide choice of premium finishing elements.

Vistaprint, the essential

Certainly the most famous of the business card printing sites, Vistaprint appears today as the number 1 of business card prints and Print media in general. This notoriety is based in particular on the following elements:

  • Wide choice of models;
  • Wide range of prices depending on the customization;
  • Frequent promotions;
  • A support service for the creation of your media.

To read in addition:

Business card format: choosing the best format for a business card: in conclusion

To choose your business card:
  • Choose between a classic landscape format or a more original vertical format.
  • Think about the finish of your cards to make the difference compared to your competitors: lamination, varnish, relief, gilding, embossing, etc.
  • Find the right professional for you to print your business cards.

Business card format: to summarize in three questions

Quel format de carte de visite choisir ?

Le format classique est le format carte de crédit de 8,5 cm x 5,5 cm (ou 8,5 cm x 5,4 cm). Il est le plus répandu, car il se range facilement dans le portefeuille ! Généralement, les cartes professionnelles sont imprimées sur du papier de 350 g (minimum). Puis, des finitions sont ajoutées : pelliculage, vernis, dorure, relief, etc.

Quel professionnel choisir pour imprimer mes cartes de visite ?

Votre choix se fait souvent sur des éléments de prix, mais n’oubliez pas que la qualité de rendu reste très importante. L’image de marque de votre entreprise se devine en un clin d’oeil grâce à ce petit bout de papier !

Pourquoi privilégier l'efficacité à l’originalité ?

Ne perdez pas de vue qu’une bonne carte de visite est une carte de visite claire, contenant les éléments clés au sujet de votre entreprise. Les informations de contact, le logo de votre entreprise, une baseline si vous en possédez une, et votre message clé doivent être lisible.

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